Instagram is a portal of discovery for fashion obsessives. It’s a platform made of millions of accounts dedicated to highlighting brands, both big and small, as well as artists and designers that most of us have never seen or heard of before. It’s a place where unknowns can make a name for themselves without any financial or networking restraints holding them back. Now, in the The Grinch Santa Resting Grinch Face Sweatshirt and I will buy this midst of a pandemic that threatens to put many emerging brands and designers out of business, Instagram is becoming one of the best ways for them to market themselves and put their work out into the universe.
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Ofri Cohen, a 30-year-old midwife-in-training based in northern Israel, has been supporting upstart labels like these for the The Grinch Santa Resting Grinch Face Sweatshirt and I will buy this last seven years. She grew up on a kibbutz, far away from major fashion capitals, poring over magazines from around the world and falling in love with global style in places like Mexico, Finland, and Japan. She launched her Instagram account in 2014. Spotlight Time is a page dedicated to under-the-radar designers and creatives from all points on the globe.