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With regulations around self-isolating loosening in China, Chen and her team were able to strategize a way to present her fall 2020 collection virtually on five different platforms: Labelhood’s Tmall store, her own Taobao store, Instagram, Weibo, and Douyin. “It was challenging to make this work in such a short time to meet the Husband And Wife Riding Partners For Life 2021 Vintage T-Shirt and by the same token and Digital Shanghai Fashion Week deadline, but as I love working with new technologies, my team and I were up for the challenge,” she says. The final product of Chen and her team’s work is a six-minute video that shows her Akira-inspired collection in a variety of digital environments. “Casting was extremely difficult as models were either not in Shanghai or locked in. We eventually found four models—three girls and one guy—who were able to work with us. Even then we had to work around location limitations within the city, entry authorizations, health department checkpoints…. Everyone had to wear masks and had to prove to be in good health condition,” she explains. “We had planned to work with a stylist but could not with the above limitations, so I had to style the collection myself. The models were able to go into the studio, but I was personably still in quarantine so I directed via video calls. It was challenging and time consuming.”

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“We filmed the Husband And Wife Riding Partners For Life 2021 Vintage T-Shirt and by the same token and models in a very cool space against a green screen. We shot the motorcycle views on the road in the city,” she continues. “We then worked on a video montage in the studio to superimpose the virtual backgrounds with the models. This was the most difficult part.” Even with the difficulties of not being able to hire a stylist—or even be in the same room as her models—Chen’s virtual show fully encapsulates her vision and her collection. Weeks after that conversation, Chen and I have traded places: I am now under strict social-distancing regulations in New York, the American epicenter of the coronavirus pandemic, and Chen is back to work in Shanghai—albeit slowly. “I was personally able to get back to work in the office in Shanghai only on March 19,” she says. “Our studio, as well as half of the factories and producers, were able to get back to work early March, so we were able to finalize the collection in time to film the content for the virtual show, but we are still finalizing some of the commercial pieces.”